There's a clever new tourism campaign from the state of Missouri that features MO. Seriously. Mo is the spokesperson for convincing visitors to come to the Show Me State and the new video featuring Mo features the Mark Twain Riverboat.

100.9 The Eagle, The Tri-States' Classic Rock Station logo
Get our free mobile app

Visit Missouri's new "MO" campaign says "MissourEE? MissourUH? Just Call Me Mo." Well played. This new video starts out in a canoe on a river, but quickly segues to the Mark Twain Riverboat.

The sheer number of "Mo's" on the Visit Missouri website is daunting. They include:

  • Outdoor Mo
  • Family-fun Mo
  • Culture Mo
  • Foodie Mo
  • Sports Mo
  • Road trip Mo
  • Lake Mo
  • History Mo
  • BBQ Mo

This list goes on, but I'm tired. See the Visit Missouri website for Infinity Mo. Yes, I made that up, but it feels like their Mo list goes on forever. I'm not trying to be snarky (much). I really like this new campaign and the video is very well put-together. Let's hope it helps Missouri have a great year of tourism. Or, maybe I should say I hope it gets them "Mo" tourism.

Remembering the Mark Twain Memorial Bridge

More From 100.9 The Eagle, The Tri-States' Classic Rock Station